Share the story of why the company was founded There are four main components to an About Us page:ġ. How can you accomplish those objectives through your About Us page? First, let’s look at a commonly-used About Us page template that drives success. The About Us page is a vital element of your business website. Answer any questions that consumers may have about the business.Share the business’s core values, mission, beliefs, and vision.Provide contextual insight into why the founders created the business.

Connect the consumer to the business on a deeper level.Some of the most effective About Us pages: It’s a chance to pull back the curtain on the business and showcase the people who make it happen. The best About Us pages share the company and founders’ stories. So how can you create one that resonates? Let’s look at some of the components you need to include in your About Us page. With an About Us page, you can begin to form an emotional relationship with customers and engage with them on a deeper level. More than 33% of consumers say that “trust” is a core factor when deciding which businesses to support. Most importantly, though, an About Us page facilitates trust between the consumer and the business. An About Us page provides the perfect real estate to pull back the curtain and reveal who is working behind the scenes. An About Us page exists to share a business’ story and history and provide a deeper connection with customers.Ĭonsumers want to know the team behind the brand they are supporting.

About us page generator for website